Highlights from Shanghai Fashion Week SS25
Shanghai Fashion Week SS25 was a masterclass in innovation, with Moncler Genius making waves through “The City of Genius” and its daring designer collaborations. Ten unique collections—ranging from Donald Glover’s nostalgic workwear to Rick Owens’ sculptural outerwear—reinvented Moncler’s classic style, reflecting the brand’s embrace of bold creativity. Across the event, designers like Angel Chen, Mark Gong, and Vivienne Westwood showcased collections that merged tradition with modern edge, transforming Shanghai into a vibrant fusion of cultural storytelling and avant-garde fashion.
Moncler Genius
Moncler Genius made a striking impact at Shanghai Fashion Week with "The City of Genius," showcasing 10 distinct collections that reimagined the brand’s iconic style through bold collaborations. Donald Glover's Gilga Farm project explored nostalgic workwear, while Rick Owens presented sculptural outerwear with oversized silhouettes. A$AP Rocky brought a biker-inspired streetwear collection with futuristic elements, and Willow Smith contributed pieces blending functionality with personal, nature-inspired aesthetics.
Other creative voices included Edward Enninful, who made his highly anticipated design debut with a collection emphasizing sophistication and modernity. Lulu Li brought Zen-inspired elements into her designs, while Hiroshi Fujiwara’s fragment design and Francesco Ragazzi’s Palm Angels returned with their signature streetwear aesthetics, blending fashion-forward pieces with functionality. Mercedes-Benz by NIGO introduced sleek, automotive-inspired designs, adding a bold edge to the lineup. Jil Sander, under Lucie and Luke Meier’s direction, maintained her minimalist ethos but incorporated softer, organic touches, offering a collection that felt both elegant and contemporary
The 2024 Moncler Genius collection embodied a celebration of creativity and individuality, blending diverse styles from global collaborators to push the boundaries of luxury fashion. With each designer infusing their unique perspective, the collection showcased Moncler's ability to innovate while staying rooted in craftsmanship, proving once again that collaboration is at the heart of its evolving identity.
From left to right, Edward Enninful, Donald Glover, Francesco Ragazzi for Palm Angels, Rick Owens.Angel Chen
Angel Chen's Spring/Summer 2025 collection at Shanghai Fashion Week blended traditional Chinese craftsmanship with modern design, celebrating both heritage and innovation. Collaborating with tea brand Chagee, Chen’s designs featured vibrant colors, intricate embroidery, and enamel details, reflecting her commitment to reviving endangered crafts while fusing modern utility with cultural symbolism.
The collection stood out for its eclectic mix of traditional silhouettes, deconstructed fabrics, and flowing layers, with hand-crafted touches like traditional dyeing techniques adding depth. Aligning with the "新中式" (new Chinese style) trend, the show bridged ancient customs with contemporary fashion, positioning Shanghai Fashion Week as a platform where tradition and modernity thrive.
Mark Gong
Mark Gong’s Spring/Summer 2025 collection at Shanghai Fashion Week showcased an elegant yet edgy vision of modern fashion, departing from conventional structures in favor of fluid, expressive designs. Known for his bold minimalism, Gong incorporated dynamic layering and experimental silhouettes, blurring the lines between ready-to-wear and art. Statement pieces, such as oversized blazers with sheer underlays, embodied the spirit of seasonal transition with a playful yet refined aesthetic.
The collection reflected themes of personal expression and sustainability, aligning with Shanghai’s evolving fashion ethos. Gong’s subtle color palette featured earthy tones with metallic accents, while unique materials like translucent fabrics and abstract embroidery emphasized craftsmanship with a creative twist. With his fresh perspective, Gong challenges the norms of contemporary fashion by blending artistry, function, and cultural relevance in every piece he creates.
Shushu/Tong
Shushu/Tong’s Spring/Summer 2025 selection left a lasting impression with a fusion of bold femininity and rebellious charm. The collection reimagined classic feminine pieces with ruffled dresses, cropped blazers, sheer fabrics, and daring details like oversized bows, asymmetrical hemlines, and cut-outs, reflecting contemporary youth culture with an edge.
The interplay of sheer organza and tulle with structured tailoring created a fresh, wearable contrast, further elevated by chunky platform shoes and pearl-adorned accessories. Shushu/Tong’s collection made a powerful statement about modern femininity, showing that delicate aesthetics can exude strength and individuality while redefining what it means to be both romantic and bold. It captured the spirit of self-expression, inviting wearers to embrace the tension between softness and confidence.
Xander Zhou
With his “ANACHRONOTALE” showcase, Xander Zhou commanded attention through a bold fusion of historical theatrics and futuristic design. Drawing from ballet de cour and commedia dell’arte, Zhou transformed familiar elements into avant-garde fashion, featuring metallic-accented shakos and bomber jackets with classical tailoring. His bold silhouettes, including puffed sleeves and medieval-style trousers, explored the interplay of identity, order, and chaos.
Zhou’s reinterpretation of harlequin patterns and geometric shapes blurred the line between costume and contemporary fashion, creating a dialogue between the past and future. The show’s dynamic setting, reminiscent of a carnival or rave, amplified the emotional narratives tied to transformation. This innovative presentation not only stood out at Shanghai Fashion Week but also redefined cultural archetypes, offering fresh avenues for personal expression in high fashion.
Vivienne Westwood
Vivienne Westwood closed Shanghai Fashion Week SS25 with a powerful blend of punk rebellion and high fashion, showcasing dramatic shapes, sculptural fits, and bold prints like reimagined tartans. Sustainability was central to the collection, with upcycled fabrics, natural dyes, and organic textiles highlighting Westwood’s commitment to eco-conscious fashion.
Westwood’s show was the perfect finale to the nine-day event, embodying the eclectic spirit of Shanghai Fashion Week. Her designs stood out not only for their artistry but also for their ability to bridge historical influences with avant-garde styles. As one of the most celebrated designers at the event, Westwood’s collection captured the essence of creative rebellion, a nod to her lasting influence on both fashion and activism.
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